Josefine Ås Biography

After working as a freelance journalist and editor in chief for two different action sport magazines in Stockholm Sweden, I have, for almost 20 years also created a strong niche as international media relations manager and press officer for various world class events in the realm of outdoor and action sports. With my vast experience I cover most aspects of communication; management, content creation, traditional PR, social media, networking, distribution channels, and media monitoring. With a longtime involvement and knowledge of the outdoor industry, I also work as production manager for photo and film shoots in an outdoor environment.

Passionate of the mountains and all the sports it offers, I have my home base in La Grave, in the French Southern Alps.

Josefine Ås

Expertise

International network

An extensive global network with personal relationships being built for two decades, and with an understanding of the differences of each market

Strategical and operational

Development of innovative communications strategies in line with a project's/client's objectives and targets, including crisis communication strategies and management

Creative & innovative mindset

Finding interesting angles to pitch stories to the press, create content and implement attractive social media strategies and campaigns

Team management

A vast experience of managing media production teams onsite at events or photo shoots, as well as managing PR Agencies in key territories

Organisational skills with attention to detail

Budget management, media reporting, follow ups, press trips, accreditations, detailed planning for photo/film shoots

Hosting media in an outdoor environment

Organising and managing photo/film shoots and press trips at outdoor and action sports events requires a maximum of flexibility and being comfortable in the outdoors.

Writing skills

Freelance writer in the outdoor, action sports, travel segments in both English and Swedish, as well as content creator for event PR: press packs, press releases, social media, website texts and programmes.

Trilingual

Fluent in English, French (Swedish mother tongue)

Recent Projects

ÖTILLÖ Swimrun PR & Communication Manager

PR and Communications manager for ÖTILLÖ since 2013, managing international PR, in house media production (photo, film, social media), German PR agency, press trips, accreditation, media pitching, media reports. The last few years swimrun has exploded as a sport world wide, ÖTILLÖ is the origin and the reference and has received enormous media recognition.

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America’s CupInternational Press Officer

International media relations (France, North Europe) for America’s Cup World Series in Cascais, Plymouth, San Diego for the 34th Americas Cup 2011/2012. Hosting media at the America's Cup media centre, assisting press trips and press conferences, handling world wide media inquiries, media pitching, media invites.

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Freeride World Tour PR Manager

World Championship in freeride skiing and snowboarding. Managing five PR-agencies in key countries, contributing with pro-active PR world wide, text & content, organising and managing press trips and media onsite (up to 130 media/events).

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Outdoor Sports MediaFreelance writer

Freelance writer for various publications in the Outdoor and Travel segments often in close collaboration with photographer Mattias Fredriksson. Published at Black Diamond online, Brandwork, Åka Skidor, Alpinkultur, Freeride.se, The Ski Journal, Stellar Equipment, SBC Skier, Atlas Magazine, 30 degres, Res Magazine and more.

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Black Diamond/ Spindle ProductionOnsite production manager

Onsite production manager and interviewer for film production "A simple machine" in La Grave, as well as text writer for the project on Black Diamond.com. Onsite production manager for film production "Beyond every limit" shot in Hyères on the French Riviera and Col du Galibier in the Alps

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J. LindebergProducer

J. Lindeberg photo shoot ski wear AW 17/18. Team synch, communication and coordination, bookings, trips, accommodation, location scouting, budget, onsite operations and programme, model scouting, call sheet etc.

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Clients

ÖTILLÖ Swimrun - PR and Communications manager

 

Spindle Production - Film shoots Black Diamond, Philips – Onsite production manager

 

J Lindeberg -  Photo shoot AW 17/18 – Production Manager

 

Freeride World Tour – PR Manager

 

34th America’s Cup / America’s Cup World Series - International Media Relations

 

32nd America’s Cup (Valencia) – International Media Relations

 

Niehku Mountain Villa - PR

 

Volvo Ocean Race: Assa Abloy Racing Team - International Press Officer

 

Route du Rhum – International Press Officer

 

Atlant Ocean Racing – PR Manager

 

Megafeztival - PR Manager

 

Louder / Winter Jam – PR Manager

 

Lysekil Women’s Match – PR Manager

 

Derby de la Meije – PR Manager


X Shore 100% Electric crafts - PR Manager global launch

FunSport Magazines – Editor in Chief Vertikal Ski Magazine

 

Black Diamond Online - Text contributor

 

Peak Performance  – Text contributor

  

Stellar Equipment – Text contributor

 

RES Magasin – Editor of Ski supplement

 

Åka Skidor and other outdoor magazines – Text contributor

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