Josefine Ås Biography
After working as a freelance journalist and editor in chief for two different action sport magazines in Stockholm Sweden, I have, for almost 20 years also created a strong niche as international media relations manager and press officer for various world class events in the realm of outdoor and action sports. With my vast experience I cover most aspects of communication; management, content creation, traditional PR, social media, networking, distribution channels, and media monitoring. With a longtime involvement and knowledge of the outdoor industry, I also work as production manager for photo and film shoots in an outdoor environment.
Passionate of the mountains and all the sports it offers, I have my home base in La Grave, in the French Southern Alps.
ÖTILLÖ Swimrun PR & Communication Manager
PR and Communications manager for ÖTILLÖ since 2013, managing international PR, in house media production (photo, film, social media), German PR agency, press trips, accreditation, media pitching, media reports. The last few years swimrun has exploded as a sport world wide, ÖTILLÖ is the origin and the reference and has received enormous media recognition.
America’s CupInternational Press Officer
International media relations (France, North Europe) for America’s Cup World Series in Cascais, Plymouth, San Diego for the 34th Americas Cup 2011/2012. Hosting media at the America's Cup media centre, assisting press trips and press conferences, handling world wide media inquiries, media pitching, media invites.
Freeride World Tour PR Manager
World Championship in freeride skiing and snowboarding. Managing five PR-agencies in key countries, contributing with pro-active PR world wide, text & content, organising and managing press trips and media onsite (up to 130 media/events).
Outdoor Sports MediaFreelance writer
Freelance writer for various publications in the Outdoor and Travel segments often in close collaboration with photographer Mattias Fredriksson. Published at Black Diamond online, Brandwork, Åka Skidor, Alpinkultur, Freeride.se, The Ski Journal, Stellar Equipment, SBC Skier, Atlas Magazine, 30 degres, Res Magazine and more.
Black Diamond/ Spindle ProductionOnsite production manager
Onsite production manager and interviewer for film production "A simple machine" in La Grave, as well as text writer for the project on Black Diamond.com. Onsite production manager for film production "Beyond every limit" shot in Hyères on the French Riviera and Col du Galibier in the Alps
J. Lindeberg photo shoot ski wear AW 17/18. Team synch, communication and coordination, bookings, trips, accommodation, location scouting, budget, onsite operations and programme, model scouting, call sheet etc.
ÖTILLÖ Swimrun - PR and Communications manager
Spindle Production - Film shoots Black Diamond, Philips – Onsite production manager
J Lindeberg - Photo shoot AW 17/18 – Production Manager
Freeride World Tour – PR Manager
34th America’s Cup / America’s Cup World Series - International Media Relations
32nd America’s Cup (Valencia) – International Media Relations
Niehku Mountain Villa - PR
Volvo Ocean Race: Assa Abloy Racing Team - International Press Officer
Route du Rhum – International Press Officer
Atlant Ocean Racing – PR Manager
Megafeztival - PR Manager
Louder / Winter Jam – PR Manager
Lysekil Women’s Match – PR Manager
Derby de la Meije – PR Manager
X Shore 100% Electric crafts - PR Manager global launch
FunSport Magazines – Editor in Chief Vertikal Ski Magazine
Black Diamond Online - Text contributor
Peak Performance – Text contributor
Stellar Equipment – Text contributor
RES Magasin – Editor of Ski supplement
Åka Skidor and other outdoor magazines – Text contributor